In a bid to launch itself into relevance, Sterling Bank plc may have created more problems to itself with its trending advert that has gone viral on twitter.
The tweet is a less-than-subtle shade thrown at the banks’ rivals including Guaranty Trust Bank, Access Bank, First Bank and Union Bank.
It contains a graphic with the logos of the four banks manipulated to show they are not worthy of customers’ attention.
It was not long before the four banks started to respond with digs of their own except for Gtbank who decided not to join issues with Sterling.
Access Bank’s reply has been liked and retweeted more than Sterling’s trigger tweet.
Union Bank also followed suit quickly.