Twice as Nice CEO, Waheed Shonibare Is Dead

The Chief Executive Officer of the popular fashion brand Twice as Nice, Mr. Waheed Shonibare, is dead.

According to reports, Shonibare passed away after a brief illness, though details surrounding his death remain sketchy as of press time.

The late entrepreneur was widely regarded for his contribution to Nigeria’s fashion and lifestyle industry, building Twice as Nice into one of the country’s leading retail brands known for quality clothing, accessories, and perfumes.

Tributes have begun to pour in from colleagues, business associates, and admirers who described him as a visionary and hardworking businessman who inspired many young entrepreneurs.

Born and raised in Lagos, Shonibare founded Twice as Nice over two decades ago, expanding it into several outlets across Nigeria and neighboring West African countries.

Family sources say funeral arrangements will be announced in due course.

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