In a renewed effort to get a bigger share of the electronics market, Life is Good (LG) Electronics has introduced new products into the Nigerian market. The products are the LG OLED TV and TWINWash. These two products are high premium brands for the A level customers.
With the theme, Grand Home Entry which started nationwide during the Xmas season last year is powered by GSR 360 Ltd, a brand activation and media consultancy firm in Lagos
The Grand Home Entry project is a product activation and road show demonstration of the two premium brands across the country
The new LG OLED TV displays infinite contrast which means that it has perfect black levels from self-lighting pixels. It has perfect colour with billions of lifelike colours which are revealed in perfect black
It is OLEDHDR. This is Dolby vision/ULTRA HD Premium and amazingly, it is blade slim design to blend with any home décor.
The TWINWash is another great innovation that will simply change how you wash your clothes. It is remote controlled. You can wash your whites and colours, or jeans and delicates, at the same time, but separately. The LG TWINWash is specially designed to save you time by washing two loads at the same time.
The management of LG revealed to africachinapresscentre that the essence of the promotion is to create awareness for these high premium brands
The locations chosen for the activation and product demonstration are Lagos, Benin City, Port-Harcourt, Abuja, Kano and Asaba
LG is consistently pushing to maintain its leadership position in the electronics market and realizes that the only way to win the race for market leadership is to constantly involving their consumers. Therefore, everything they do, revolves around their consumers.
For LG, their consumers are pivotal in all their plans, that’s the reason they offer an unlimited possibility of good life with unique costumer experience through the exquisite world of LG products.